Troy Harvey Graham

My first book, Diagnosis Male, was published by Harper Collins Australia in August 2011. It features a series of short stories based on my own personal medical experiences.

Check it out:

https://www.harpercollins.com.au/9780730492801/

I am very proud to have worked as the Content Director for the Spirit of Anzac Centenary Experience, which toured to 23 locations around Australia and engaged over 350,000 visitors.

The flagship community project of the Anzac Centenary national programme, this free exhibition told the story of Australia’s involvement in the First World War to the present day.

Unlike any other touring exhibition, the Spirit of Anzac Centenary Experience featured 200 genuine artefacts, plus historical stories from the Australian War Memorial placed within a fully immersive and interactive space.

I was extremely fortunate to work on this project from conception to design to completion and delivery.  The Experience was officially launched by the Australian Prime Minister in Wodonga on September 4, 2015 and ended in Sydney in April 2017.

In 2020, during a global pandemic, the Australian wine sector faced many challenges. China, our largest export partner, imposed high tariffs on Australian wine. As a result, many companies who relied on China as a primary export partner needed to find new markets for their wine. Global wine trade events, a key marketing channel for Australian wine brands, were cancelled.

Wine Australia needed to support Australian wineries in their exporting endeavours, and to provide an alternative to in-person activities.

I helped to create ‘Australian Wine Connect’ a virtual marketplace that presents an entirely new framework for doing business at a time of reduced travel, cancelled trade exhibitions and more emphasis on digital interactivity.

The always-on platform offers business-to-business matching services for retailers, importers and on-trade in Asia, USA, UK and beyond. Trade is able to conduct business with Australian wine brands in the Expo, as well as explore and gain education on Australia’s extraordinary and commercially robust wine scene.

I was extremely proud to creatively direct the identity, online experience and online awards ceremony for the 2021 Telstra National Aboriginal and Torres Strait Islander Art Awards (NATSIAA).

The 2021 experience was originally planned and ready to execute as a live experience in the Northern Territory, when Covid-19 (once again) forced our event to pivot to an entirely online experience.

Hosted by Rachael Hocking and featuring an exclusive musical performance by Electric Fields, the awards were announced across 7 categories, Following the event, an immersive, interactive virtual gallery was opened to the public, featuring the works of all 65 finalists, which could be explored in detail, as well as brought to life at home using AR.

Known primarily as a credit card company, 2020 was earmarked as a year where Mastercard became known as a technology-first company.

I was involved in creating global Mastercard Experience Centres that demonstrated an understanding of the audience and their business, then translating this into a compelling story as to why their business would be better with Mastercard.

By using powerful data collection and analytics, I was able to build detailed customer and business profiles, which in turn delivered a series of tailored storytelling experiences designed to showcase new solutions to various audiences.

I also collaborated to create an inspiring, scalable, highly flexible living showcase and lab environment that morphs to customer and business needs, gets smarter over time, and can be personalised to Mastercard’s needs.

Users navigate content on the MultiTaction table via a lens to customise their journey. This curates the audience priorities and tailors the experience.

The MultiTaction table acts as a central navigation point, working with large LEDs to showcase stories and bring data to life in engaging ways.

Areas of storytelling include community solutions, products, innovation, and data services.

To conclude, an interactive Innovation map experience identifies priorities and provides clients with a takeaway roadmap for business growth.

Prior to COVID, there were 500+ MEC visits across Sydney, Dubai, New York and Singapore.

Commonwealth Bank Australia’s new digital innovation business required naming, branding, a website and film, as well as an official launch event to the media. I worked with a dedicated team to help shape the look and feel, as well as give it a unique personality distinct from the Bank itself.

We were engaged to help CommBank develop and bring the new brand to life in a vibrant and unique way.

After several sessions with the CommBank to unpack the essence of the business, build the brand strategy and help craft the story they wanted to share with the world, we helped to guide, name, design and officially launch X15 Ventures and bring the offering to market. We created a striking new logo and a versatile suite of design elements, comprised of vibrant colours to differentiate the business from the Bank’s hero brand.

We also created an engaging website to offer a simple portal for new entrepreneurs and partners to explore the X15 Ventures offering and submit their ideas and enquiries about partnership opportunities.

In February 2020, X15 Ventures was born.

The Australian War Memorial is without a doubt the soul of a nation – and one of the world’s leading memorials. Each year on Anzac Day it holds Australia’s leading Dawn Service and ceremonies, followed by hundreds more ceremonies more around the country.

However, 2020 presented its own unique set of challenges with the Covid-19 lockdown preventing gatherings of any sort – not just at the Australian War Memorial, but right around the country.

In a bid to raise the spirits of the nation, the Australian War Memorial (AWM) and Department of Veterans’ Affairs engaged Imagination Australia to create a series of initiatives that would allow Australians to virtually commemorate our military veterans and connect with loved ones.

More than 50 pieces of emotive video content and digital activations were created, screened on the ABC national coverage, and shared across social media and the Australian War Memorial’s website in the lead up to Anzac Day - allowing Australians to honour the fallen by standing in solidarity in the safety of their own homes.

This included historical video packages, a commemoration of Indigenous servicemen and servicewomen, a series of Anzac Day recipes with celebrity chefs Matt Moran and Katherine Sabbath, live streamed dawn footage from Australian memorials, plus a range of personal interviews from veterans.

At the heart of the site was an interactive portal that invited visitors to place a virtual poppy and personal message on the wall in honour of the fallen, which could also be shared on social media.

A short screenplay for an animated film about a young man who wishes upon a star, then has to make a choice of conscience about whether or not he will let the wish come true.

To date the film script has won:

- 'Best Short Screenplay' at the 2014 Amsterdam Film Festival

- 'Platinum Remi Award' at the 2015 WorldFest Houston International Film Festival

- 'Best Short Screenplay for Kids' at the 2014 Moondance Film Festival

- 'Best Short Screenplay' at the 2015 Los Angeles Independent Film Festival

- 'Best Dramatic Short Screenplay' at the 2015 Film Crash Festival 

- 'Best Short Screenplay' at the 2015 Hollywood Festival of New Cinema

- 'Best Short Screenplay' in the April 2015 Digitalmation Awards

- Top three at LA Shorts Fest 2015

- Top Ten in the Screencraft Screenwriting Short Script Competition

- 2015 Award of Excellence at the Canada International Film Festival

- 3rd place at the Honolulu Film Awards

The script has also been a finalist, semi-finalist and runner-up, as well as being named as an Official Selection in many other festivals. 

It has also recently been announced as a finalist in several as-yet undecided festivals, including the God Dog! International Film Festival.

I was proud to be a part of the creative team who worked on this amazing event. Celebrating the Australian Navy's history at the 2014 International Fleet Review Spectacular, we projected a vibrant story onto both sides of the Sydney Opera House, choreographed a live show with 7 major Navy ships, and brought Sydney Harbour to life with a light show fireworks display like no other - including fireworks launched off the ships themselves. On the night, I also worked as a producer on board one of the ships to help choreograph the live show.

2015 Sydney New Year's Eve involved collaborating with City on all theming for the event, as well as the Lord Mayor's Party, Dawes Point Viewing Area and the Lord Mayor's Picnic. In addition, I wrote an original 4-hour play to entertain the 1,000 special needs children at the Lord Mayor's Picnic.

I was responsible for creating and developing the overall theme for 2015 Sydney New Year's Eve, which was 'City of Colour', and was brought to life with full pylon projections throughout the night and branding throughout the city.

Tasked with communicating the incredible speeds of Intel's new Core i7 operating system to tech journalists (who tend to be jaded by new technology announcements), a fully-funtioning toy rocket was designed and couriered to their doors. The toys were met with a great response, and 48 of the 50 journalists sent the rockets wrote extensive coverage of the launch (and the rockets).

This segment-winning video was created to (mockingly) pitch the idea that euthanasia should be compulsory for anyone over 80 years old. It caused a lot of controversy, but was (oddly) championed by euthanasia advocate groups after airing.

To announce the arrival of stationery giant, Staples, to Australia, we created a model of Sydney Harbour using only items found in our stationery cupboard.

Avoid Carguments was a simple campaign across TV, radio, outdoor and in stores. It positioned Navman GPS as the solution to most in car arguments. As a result of this campaign, Navman reached number 1 in the marketplace over rival Tom Tom.

2014 Sydney New Year's Eve involved collaborating with City on all theming for the event, as well as the Lord Mayor's Party, Dawes Point Viewing Area and the Lord Mayor's Picnic. In addition, I wrote a 4-hour play to entertain the 1,000 special needs children at the Lord Mayor's Picnic, including songs.

The overall theme for 2014 Sydney New Year's Eve was 'Inspire', and was brought to life with the assistance of the Creative Ambassador, Jack Thompson.

The 2014 SNYE Telstra App featured world-first 360-degree VR footage, captured on drones flying INSIDE the Sydney NYE Fireworks display. Users could watch on their smart phones and use the device to explore the video's surrounds. In addition, they could also view 360-degree videos of music performances and a stunt flyover of Sydney Harbour.

Other features of the app included live streaming of the 4-hour internet broadcast, Vantage Point Maps, News Feeds, plus a free Midnight Messages function - allowing users to pre-load their NYE messages earlier in the day and have them sent for free by Telstra at midnight, no matter what network they were on.

The app received more than 60,000 downloads in just a few days.

The 2014 Sydney New Year's Eve Telstra YouTube Show was a 4-hour live broadcast from Sydney Harbour. It featured hosts Luke Jacobz, Em Rusicano & Jules Schiller as they counted down to midnight with special guests Troye Sivan and Tyler Oakley. In addition, it featured live music performances by The Temper Trap, Art vs Science and more. 

With Richard Branson in town for a brief promotion, I was tasked with getting him to call our agency so we could pitch for Virgin's account. A targeted ad in the back of his promotional vehicle got him to pick up the phone and have a chat. Response rate: 100%

Off the back of the already-running above-the-line advertising featuring a garden gnome being used as a support leg for a broken barbecue, we created a live site activation using garden gnomes as the key characters staging a protest against this kind of abuse. The gnomes were set up in various locations – each accompanied by tags demanding passers-by “Give A Gnome a Better Home!”

The tags also explained the 0% Credit Card promotion, as well as encouraged people to take the gnome and photograph it in a happier location for the chance to win a $1,000 Myer voucher.

2,500 garden gnomes were used to stage rallies around Australia.

250+ gnomes at each location were taken by passers-by in less than 2 minutes.

7,936 ‘Likes’ for a mention of the experience on the CommBank Facebook page, with 633 comments

300 photo competition entries

Alongside the City of Sydney and Creative Ambassador, Reg Mombassa, I worked with Imagination to create the theme and advertising for the event, as well as the themes for the Lord Mayor's Party (Shimmer), the Dawes Point VIP Area (Illuminate), and the Lord Mayor's Picnic (Sparkle In Space). For the Lord Mayor's Picnic, an event for 1,000 special needs children and their carers, I also co-wrote the 3 hour play that ran throughout the afternoon to entertain the guests.

Working closely with the City of Sydney and Creative Ambassador, Kylie Minogue, I worked with the team tasked with gaining worldwide media coverage and developing concepts, artwork and all final creative for: 
- Overall theme, design, logo, look and feel

- Bridge effect & pylon projection

- All ambient media & event advertising

 - All Harbour entertainment

- Lord Mayor’s party (1,200 VIP’s at the Opera House)

- Dawes Point Viewing Area Party (2,000 VIP’s)

- Fireworks soundtracks (9pm & midnight)

- Fireworks creative advice based on designs and concepts

To take the New Year’s Eve celebrations to a whole new level of engagement and excitement, we brought telecommunications leader, Telstra, on board to create stunning Colour Moments where we lit the Sydney Harbour Bridge in the lead-up to midnight. W also created a free, one-of-a-kind smartphone app that would change New Year’s Eve from a passive event for the public to a truly immersive, interactive experience.

Users of the app could join in the Colour Moments through a lightshow function that synced with the Bridge, as well as pre-load midnight text messages to friends that were fired off at midnight (hence avoiding the tiresome midnight network bottleneck) and create messages of goodwill to be projected onto the Sydney Harbour Bridge pylons.

In addition, the app housed a stream of news and video content, plus live information about Harbourside viewing areas and capacities.

74,436 app downloads.

#2 in iTunes App Store

Over 1 million minutes of interaction on New Year’s Eve

33,580 joined in the Telstra Colour Moments

26,348 sent messages to project onto the Sydney Harbour Bridge pylons.

To introduce the new app, which could perform peer-to-peer payments via smartphones and Facebook with ease, we created the Kaching Kachampions Team.

The team, armed with payment-making skills that no-one else had, attended cricket matches around the country to ask if the public show us challenges our Kachampions team couldn’t perform?

If they could, they won an iPhone iCarte. Additionally, people could simply fill in a form to win a new iPhone5, providing new leads for CBA. Branded clothing was also handed out to passers by.

Once challenges were completed, the Kachampions then showed people how using Kaching was no challenge at all. A small financial reward was transferred into their account via the app to demonstrate its ease of use.

Results

Two short film scripts I've written - Dwarf 8 and I Don't - were both named as Top 5 finalists and official selections at the 2015 Houston Comedy Film Festival.

I Don't won Best Short Screenplay at the event.

What would life be like if these walls could talk? One man knows and it's slowly driving him insane.

This short script has so far been named as an Official Selection and Finalist at the NOVA Film Festival, the 2016 Wayfarer Film Festival and the Houston Comedy Film Festival 2016, placed as a Finalist at the LA Comedy Fest and semi-finalist in the Hollywood, Table Read My Screenplay Contest for 2015. It was also announced as an Official Selection and winner of a Gold Remi Award at WorldFest 2017 (The Houston International Film Festival).

Created for the Commonwealth Bank's Summer of Cricket, Plot the Shot was a simple online game asking players to guess where on the oval the first match boundary would cross. Closest to the mark won that day's prizes.

A short screenplay about a successful young weatherman who has it all... until he finds out the truth about how weather is being predicted.

These are excerpts from books I wrote and "designed" for my niece and god-daughters. Jake & Maisy are my niece's cats, while the three tiny princesses relate to my three god-daughters.

(The images have been borrowed from the web and tampered with extensively, however I own no rights to these and they have only been for private use.)

The first three print ads were designed to promote the fact that Toyota forklifts do not emit pollutions. The final postcard was an exercise in communicating a strong message with almost no budget. It was one of Toyota Industrial's best performing DM pieces at the time.

Various pieces of work created for Fuji Xerox printers.

Conceived the tag line "Refresh your Drink" for Canadian Club in Australia, positioning them as the alternative to beer.

A range of ads (outdoor and print) for a work wear clothing company.

Note: The brand would like it to be clear that their logo has been updated since this campaign 5 years ago and it is no longer correctly displayed here in these old ads.